X5 Delivery uses Hiberty Hire to scale courier recruitment



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Goals and objectives

Scale the pilot project for courier recruitment by:

  • automating recruitment processes and eliminating manual labor
  • reducing the courier's recruitment path and the time they spend in the pipeline, thereby speeding up their first shift;
  • providing seamless path for the courier from response to training and receipt of shift schedule after onboarding;
  • building a single recruitment process on a single platform without switching between 4 systems.




Hiberty Hire Solution



Implement and integrate an ATS / CRM system with the entire recruiter infrastructure

Move the recruitment process from 4 different resources into a single ATS / CRM recruiting system from Hiberty Hire. Integrate landing pages, job websites, internal verification system, courier's mobile application, telephony, and messengers. Set up automatic collection of analytics through a BI system.

Accelerate the candidate's movement through the pipeline

By integrating with all possible sources (job websites, landing pages, etc.) to receive all responses in a single pipeline in Hiberty Hire. Automate the transition of the courier from stage to stage through trigger actions, as well as interview, next step, and assignment reminders.

Implement a convenient recruitment path for the courier

Eliminate the need for the courier to enter their information and answer the same questions multiple times by integrating the ATS with the courier's mobile app. Once onboarding is successfully completed, all of the courier's information will be transferred to the app, where they can manage their shift schedule.



Performance



5 times faster

The time the courier is in the recruitment pipeline is reduced from 7 days to 1-2 days.

6 times more

With 6 times the recruitment volume, the recruitment staff remained unchanged.

4 months

The time needed to implement Hiberty Hire, integrate it with all systems and services, and set up HR processes.

What makes the project special?




Job boards

Responses from all sources are automatically collected in Hiberty Hire. The recruiter no longer needs to waste any time looking for, collecting and transferring them.

Call center

With flexibly configured roles, the call center staff only receives necessary information about applications and verifies them by calling directly from Hiberty Hire.

Internal validation

When an application gets to a particular stage, the internal validation staff will receive a notification in the form of a task. Then the validation results will be displayed in Hiberty Hire.

Telephony

With telephony integration, all calls are made from Hiberty Hire. History is saved, and the recruiter can always revisit call details.

Messengers

Recruiters communicate with couriers directly in the system. History is saved and always available.

Courier mobile app

Thanks to integration with the mobile app, couriers seamlessly go through all the recruitment steps and training, and are ready to go on their shift straight away.

In 10 months




0

Couriers passed through the pipeline

0

Jobseekers are now couriers

0

Recruiters take care of the recruitment process

Extra performance


Convenience for recruiters and other users

An intuitive interface, a transparent process and a flexible role assignment system make the Hiberty Hire platform user-friendly for everybody.

Improved courier recruitment path

The courier path has become as fast, convenient, efficient and transparent as possible.

Up-to-date analytics

Analytics based on the Hiberty Hire database allows managers to identify bottlenecks in processes, react quickly to changes in the labor market, and evaluate the efficiency of various tools, recruiting sources and recruiter performance.

What do the project participants say?





Irina Slukina

Head of Recruitment and Mass HR Development Department at X5 Digital

Before Hiberty Hire was implemented, all courier processing was done manually, often by using Excel sheets or Google Docs or third-party platforms. Hiberty Hire is a living organism now, full of features and capabilities, which enabled us to move away from a number of obsolete tools and transfer the entire recruitment process online, making it as convenient and clear as possible for the courier. I am very proud of this project. It started as a project document, but now everything runs like clockwork.




Anna Nefedova

Project Manager at Hiberty Hire

We had an ambitious task that we completed successfully: help X5 Digital save time from response to onboarding, eliminate or minimize manual work, and build the whole process in to go in a single window. It was also important for users to be able to work seamlessly with other systems: e.g., make calls directly from Hiberty Hire.

About X5 Delivery



The X5 Delivery team creates and develops services for express delivery. The company produced its digital product ecosystem, launched unified dark stores, and is building its delivery services through courier partnerships.

Today, X5 Delivery has more than 20 million delivered orders, more than 2,500 couriers, and a service already present in 60 Russian cities.

The objective is to become the e-grocery market leader, forging an indisputable association with online food delivery.